I like the new Staples Easy Button campaign. It's everywhere, and it radiates. I like that word much better than integrated. That's a bit of a 4-letter word to me; along with BCE, that whole myth of convergence has thankfully been exploded. But I digress.The Staples Easy Button is everywhere: on TV, in print, and now, in a Staples store near you! Gotta love it!
When I first saw it, I thought, "Oh brother, WHO would donate $5.98 plus taxes to the Staples cause?" So, I came home and did a focus group...of, well, one. My SO loves marketing, all aspects of it...most days, he enjoys the ads on TV better than the programming. Anyway, he actually claims he would buy one as a gag gift.
It's obvious, I'll grant you that. I just know that the folks that dreamt this idea up are salivating at their visions of millions (OK maybe a slight exaggeration) of office types with this button on their desk, enacting their own Easy Button scenes. Voilà! Viral! Beautiful.
But sometimes, the obvious can work.
Guess who's getting an Easy Button in his Christmas stocking this year?
