SELECTED KEY ACHIEVEMENTS
Strategic business planning & execution
- Developed and executed multi-discipline marketing launches for more than 15 new niche and volume products from cradle to grave
- Supported senior management with business plan development by providing SWOT analyses, product positioning strategies, portfolio management recommendation
- Increased channel business by 80% as a result of identifying new consumer segment using market data analysis
Business / financial operations management
- Forecast, planned, and executed multi-million annual marketing production budget; responsible for monthly and annual budget control reports
- Supervised planning and execution of multi-million dollar annual advertising budget
- Maximized business efficiencies for positive impact on P&L’s by creating and implementing operational best practices, knowledge databases and workflow processes
Leadership
- Headed production of international marketing campaign with six-figure budget, liaising between Canada, US, and Mexico agencies, clients, and vendors
PROFESSIONAL EXPERIENCE
MindBlossom, Inc.
Senior Account Manager, current
- Strategic planning and management for The Home Depot of Canada e-comm business unit (HomeDepot.ca); responsible for account growth
- Currently supervising / project managing 9 new launches, plus ongoing media campaigns
- Direct supervision of 1 account manager and 2 project managers
BBDO TORONTO – AUTOMOTIVE GROUP, Agency of Record (AOR) for DaimlerChrysler Canada
Account Supervisor, 2000 – 2006
- Executed and supervised collection and interpretation of target market research, including industry sales, media consumption, focus groups for purposes of strategic media and creative planning
- Systematized accountability for strategic alliance programs by formalizing evaluation metrics for program selection and for post-campaign ROI analyses
- Localized US marketing campaigns to achieve Canadian business objectives; develop and execute original Canadian solutions where appropriate
- Mentored and managed 1 direct report, 3 indirect reports; provided leadership to team of 8 media strategists; created and led multi-discipline teams across different functional platforms on project-by-project basis to ensure integrity of strategic and logistics planning, as well as execution of deliverables
- Awarded bonus every year for outstanding performance in client care, including strategic planning, leadership, business operations management
Account Executive, 1999 – 2000
- Promoted to account supervisor within 2 years
- Achieved client’s inventory objectives using only 50% of client proposed advertising budget by analyzing stock distribution data
- Balanced client’s advertising budgets by setting up billing protocols and budget control reports
- Organized and executed corporate branding as well as national dealer / channel marketing campaigns
COSSETTE COMMUNICATIONS (TORONTO), AOR for General Motors’ Saturn/SAAB/Isuzu dealer groups
Account Executive, 1998 – 1999
- Organized and executed national dealer advertising (print and collateral); timely and accurate publication of retail offers and catalogues
MACLAREN MCCANN (CALGARY), AOR for General Motors
Account Executive, 1997 – 1998
- Liaised with GM Zone Manager and 6 dealer marketing associations to coordinate regional and national marketing campaigns
- Planned and controlled retail consumer programs that consistently out-performed projected response rates
- Safeguarded client’s weekly price competitiveness by analyzing competitive pricing actions and recommending proactive tactics
FWJ ADVERTISING / PUBLIC RELATIONS (CALGARY), corporate communications
Account Manager, 1997
- Recognized by clients as trusted advisor within 3 months of tenure
- Conferred with clients regarding specific needs
- Researched and recommended media vehicles
- Copywrote recruitment ads
- Booked media space
GORDON CREATIVE GROUP & GORDON WRITING GROUP (OTTAWA), corporate communications
Proposal Writer, 1997
- Wrote proposals with 90% win rate
EDUCATION
- Ph.D. candidate (English – Renaissance & Medieval Literature), University of Ottawa (1996)
- M.A. (English – Renaissance & Medieval Literature), University of Western Ontario (1994)
- B.A. Honors (Economics & English), University of Western Ontario (1993)
Multiple Dean’s List and scholarship recipient
CONTINUING EDUCATION
- Phase I, Ontario Real Estate Association licensing exam (scored 97%) (Sept 2006)
- Phase II, Ontario Real Estate Association licensing exam (in progress)
PROFESSIONAL ACCREDITATION / ASSOCIATION
- Master Scuba Diver Trainer, Professional Association of Diving Instructors (PADI)
- Member, American Marketing Association – Toronto Chapter
REFERENCES
- Available on request
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