My Resume

SELECTED KEY ACHIEVEMENTS

Strategic business planning & execution

• Developed and executed multi-discipline marketing launches for more than 15 new niche and volume products from cradle to grave
• Supported senior management with business plan development by providing SWOT analyses, product positioning strategies, portfolio management recommendation
• Increased channel business by 80% as a result of identifying new consumer segment using market data analysis

Business / financial operations management

• Forecast, planned, and executed multi-million annual marketing production budget; responsible for monthly and annual budget control reports
• Supervised planning and execution of multi-million dollar annual advertising budget
• Maximized business efficiencies for positive impact on P&L’s by creating and implementing operational best practices, knowledge databases and workflow processes

Leadership

• Headed production of international marketing campaign with six-figure budget, liaising between Canada, US, and Mexico agencies, clients, and vendors

PROFESSIONAL EXPERIENCE
MindBlossom, Inc.

Senior Account Manager, current

• Strategic planning and management for The Home Depot of Canada e-comm business unit (HomeDepot.ca); responsible for account growth
• Currently supervising / project managing 9 new launches, plus ongoing media campaigns
• Direct supervision of 1 account manager and 2 project managers

BBDO TORONTO – AUTOMOTIVE GROUP, Agency of Record (AOR) for DaimlerChrysler Canada
Account Supervisor, 2000 – 2006

• Executed and supervised collection and interpretation of target market research, including industry sales, media consumption, focus groups for purposes of strategic media and creative planning
• Systematized accountability for strategic alliance programs by formalizing evaluation metrics for program selection and for post-campaign ROI analyses
• Localized US marketing campaigns to achieve Canadian business objectives; develop and execute original Canadian solutions where appropriate
• Mentored and managed 1 direct report, 3 indirect reports; provided leadership to team of 8 media strategists; created and led multi-discipline teams across different functional platforms on project-by-project basis to ensure integrity of strategic and logistics planning, as well as execution of deliverables
• Awarded bonus every year for outstanding performance in client care, including strategic planning, leadership, business operations management

Account Executive, 1999 – 2000

• Promoted to account supervisor within 2 years
• Achieved client’s inventory objectives using only 50% of client proposed advertising budget by analyzing stock distribution data
• Balanced client’s advertising budgets by setting up billing protocols and budget control reports
• Organized and executed corporate branding as well as national dealer / channel marketing campaigns

COSSETTE COMMUNICATIONS (TORONTO), AOR for General Motors’ Saturn/SAAB/Isuzu dealer groups
Account Executive, 1998 – 1999

• Organized and executed national dealer advertising (print and collateral); timely and accurate publication of retail offers and catalogues

MACLAREN MCCANN (CALGARY), AOR for General Motors
Account Executive, 1997 – 1998

• Liaised with GM Zone Manager and 6 dealer marketing associations to coordinate regional and national marketing campaigns
• Planned and controlled retail consumer programs that consistently out-performed projected response rates
• Safeguarded client’s weekly price competitiveness by analyzing competitive pricing actions and recommending proactive tactics

FWJ ADVERTISING / PUBLIC RELATIONS (CALGARY), corporate communications

Account Manager, 1997

• Recognized by clients as trusted advisor within 3 months of tenure
• Conferred with clients regarding specific needs
• Researched and recommended media vehicles
• Copywrote recruitment ads
• Booked media space

GORDON CREATIVE GROUP & GORDON WRITING GROUP (OTTAWA), corporate communications

Proposal Writer, 1997

• Wrote proposals with 90% win rate

EDUCATION

• Ph.D. candidate (English – Renaissance & Medieval Literature), University of Ottawa (1996)
• M.A. (English – Renaissance & Medieval Literature), University of Western Ontario (1994)
• B.A. Honors (Economics & English), University of Western Ontario (1993)
  Multiple Dean’s List and scholarship recipient

CONTINUING EDUCATION

• Phase I, Ontario Real Estate Association licensing exam (scored 97%) (Sept 2006)
• Phase II, Ontario Real Estate Association licensing exam (in progress)

PROFESSIONAL ACCREDITATION / ASSOCIATION

• Master Scuba Diver Trainer, Professional Association of Diving Instructors (PADI)
• Member, American Marketing Association – Toronto Chapter

REFERENCES

• Available on request